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Social Networking vs Social Media
Here is a nice little post from Patrick Keane. He talks about the difference between social networking and social media.
From the article:
Social networking is more than setting up an online presence, and social media is more than just blasting out press releases. Until brands understand how to authentically join, rather than crash, the conversation, they will continue to throw their money away.
http://adage.com/digitalnext/post.php?article_id=143232
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