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Smartphones Ranked As Important As Intimate Relationships To Business Professionals
In a survey conducted by RingCentral, a cloud-based business phone system provider, smartphones tied with intimate relationships as the number one thing that business professionals can not live without.
The study, which surveyed nearly 400 customers, showed that smartphones are taking on the defacto role in business communication.
Here are some highlights:
- Smartphones and intimate relationships tied at 40% for the number one thing respondents can’t live without.
- 79% of respondents use their smartphones to conduct most business calls, versus an office phone or home phone.
- 34% use a smartphone more than a computer for business. 7% even said they don’t take their laptops with them when they travel for business if they have a smartphone.
- 48% of respondents said that at least two-thirds of their phone communication is via smartphone.
None of this data is particularly surprising, except for the shift to using a smartphone as a primary business device. Thanks to platforms like Android and the iPhone, you really can do a lot of work from your mobile device.
This survey also underscores the importance of including a strong mobile strategy to your companies marketing initiatives. The growth of the mobile web has been exponential — and we’re still just at the beginning of this cycle. Based on the current rate of change and adoption, the mobile web will be bigger than desktop internet use by 2015. Now is the time to position your company for this transition.
Is your company positioned to take a strategic technological advantage over your competition?
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