Blog
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Financial Services Miss Social Media Opportunities With B2B Clients
This is great post I found from Kaitlin O'Brien in which she talkes about opportunities for financial service companies to gain market share by using media channels neglected by larger financial firms.
Financial Services Miss Social Media Opportunities With B2B Clients.
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Social Media and the Government
Social networking is about conversations, and it's a place to engage people. American politicians, companies, and the public are now online and participating in these conversations in ever-evolving ways.
America just celebrated Independence Day, a reminder of the rhetoric from one Thomas Paine. Paine was a revolutionary intellectual and one of the Founding Fathers of the United States. His pamphlet, "Common Sense," was the most circulated piece of writing of its time and presented the American colonists with powerful arguments for independence from the British.
Though published in 1776, the method of Paine's influence is still a modern phenomenon. The instant popularity of Paine's pamphlet as it was near instantaneously circulated amongst the American colonists closely mirrors the way social media can spread ideas today.
Paine's pamphlet was essentially a political blog, which now proliferate. Politicians are using social media because it's a way to engage people. Some tech-savvy politicians have even adopted the growing social platform FourSquare, a location-based social network that allows users to "check in" at locations. Consider Patrick Kennedy, a 27-year-old Democrat from Arkansas, and his campaign for Congress. Kennedy "checked in" when visiting constituencies, giving supporters the ability to stop by and meet with him.
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BP, prudent to understand that the internet is a crucial part of spreading their message.
Regardless of one’s opinion on the BP oil crisis, there is no question that the company has been working hard to broadcast their message. BP is a high profile example of how a company can use digital, social and traditional media, as well as PR to get their message to the world.
The company is using traditional outlets such as print ads and television spots, but has also adopted tools such as Facebook, Twitter, Flickr and YouTube to spread their message. BP, which didn’t previously have a YouTube channel, now has one of the most subscribed channels with over 800,000 views. BP also created a microsite dedicated to the oil spill cleanup operations, hosted on the company's main Web site. This is an important outlet to present up-to-date information on what viewers are interested in seeing.
BP was prudent to understand that the internet is a crucial part of spreading their message. However, the digital world is a transparent one – and BP is quickly learning this. Social media, although a great tool to convey content, is simply a tool. BP must still produce engaging content to communicate. Modern communication tools allow the message to spread easily, even if the message is that CEO Tony Hayward wants to get his life back.
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Gatorade’s Social Media Command Center
Here is a great example of one of the worlds most recognizable brands putting social media at the center of it's marketing efforts. While social media is no longer a new concept, companies are still struggling with how to integrate it into their marketing campaigns. This video gives you a brief glimpse of how Gatorade is monitoring, tracking, analyzing and proactively engaging their customers in a conversation.
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